Curious about what Salesforce Marketing Cloud can do for you? You’re not the only one seeking the benefits of this automation platform. Marketing Cloud is the world’s fastest growing CRM marketing platform, as well as a top choice for 1:1 cross-channel digital marketing.
In order to remain afloat in today’s rapidly changing digital landscape, you need a tool that can keep up, and that’s exactly what Marketing Cloud is designed to do.
What is Salesforce Marketing Cloud?
Previously, the components of the Marketing Cloud platform were split into separate products like ExactTarget, Krux, Buddy Media and Social.com — now they’re all housed under Salesforce Marketing Cloud, making the platform a true powerhouse.
Marketing Cloud is an omnichannel marketing automation platform that allows you to maximize your outreach via social media, email, and ads. Marketing Cloud integrates fully with Salesforce CRM, allowing you to have a 360-degree view of your customers and connect with them at every touchpoint along their journey.
Marketing Automation Connects You with Your Customers
Your customers have a world of information at their fingertips at every moment. Your challenge is to deliver on-brand, personalized, engaging content to them across channels in a timely way.
Salesforce Marketing Cloud allows you to do just that. You can depend on Marketing Cloud to help manage your entire customer lifecycle, from lead to loyalty. In the early stages of the cycle, when you’re trying to capture new leads, leverage marketing automation to send targeted ads to your key demographics across digital channels. In the mid-stages of the cycle, set up email nurture campaigns in Marketing Cloud to nudge your leads further down the sales funnel. In later stages, use marketing automation to stay top-of-mind with your current customers, and deliver engaging content to turn them into active brand loyalists.
When used properly and accompanied by a well-honed strategy, marketing automation helps you deliver the right messages to your consumers at the right times. With Marketing Cloud’s robust array of tools, you can cater to your customers with personalized messaging and identify barriers to conversion your customers might be facing.
Marketing Automation Unites Your Sales and Marketing Teams
Marketing automation doesn’t just help you communicate with your consumers — it also helps your marketing and sales teams communicate with each other. Marketing and sales use different methods to work towards the same business goal: bringing new customers to your brand. When they work out of two separate systems, key data may be siloed that would otherwise help both teams be more effective in their goals.
Marketing Cloud bridges the gap between your marketing and sales teams, by automating the sharing of key information, and integrating with your CRM to give you a 360-degree view of your customers. Integrating your marketing automation and CRM platforms helps you keep all data up-to-date and accessible, ready for either team to leverage to attract new leads, nurture prospects, and close deals.
Ready to Implement Marketing Cloud?
The benefits of Marketing Cloud are clear, yet implementing a new solution can feel overwhelming. For starters, you’ll need to involve many different stakeholders and decision makers to get the project underway, and your work won’t stop there.
This is where RelationEdge can help.
RelationEdge is Your Salesforce Marketing Cloud Partner
As a Salesforce Platinum Consulting Partner, RelationEdge offers the process consulting and technical expertise you need in a Salesforce Marketing Cloud Partner. Our team has over 30 Marketing Cloud certifications, including an MVP in Marketing Cloud. We help you integrate Marketing Cloud with your existing Salesforce CRM, and we’ll offer actionable advice at every step throughout your Salesforce Marketing Cloud implementation.
The most important thing to us is that you end up with a technology solution that will work for you. We employ our Process First. Technology Second.® approach to make sure we’re customizing Marketing Cloud to your specific needs. We’ll do a thorough assessment of your current tools and processes, recommend an implementation plan, and then partner with you to be sure you’re getting the most out of Marketing Cloud.
RelationEdge is unique in that beyond our technical capabilities, we also offer an in-house digital marketing suite of services to help you use your marketing automation solution to its fullest. Whereas many implementation partners are exceedingly technical, we truly offer the best balance of both worlds. Our digital marketing experts can help you form the strategy behind your marketing automation campaigns and can schedule, maintain, and analyze your Marketing Cloud efforts.
Marketing Cloud Services We Offer
As a Salesforce Marketing Cloud partner, we provide services and support for all of the channels on Marketing Cloud. Whether you’re looking for help with email, social media, or full-channel support, we’ve got your back.
Through our wealth of Marketing Cloud services, we can help you:
- Develop strategies for buyer personas and creative content
- Help you leverage Journey Builder with cross-channel strategies to nurture prospects and customers, track behavior, and automate communications
- Conduct journey mapping and journey implementation
- Develop an IP warming strategy
- Manage your email lists
- Set up behavioral segmentation of your leads with Einstein Engagement Scoring
- Create data segmentation for Ad Placements on your social channels
Social Studio Services
Social Studio is a powerful social listening tool that enables you to see what your audience is saying about your brand on social media, and engage with consumers across social media channels. This tool can help you elevate both your social media marketing and customer service to a higher level, by communicating with your audience through their preferred channels.
With our expertise in both the Social Studio tool and social media strategy, we can help you:
- Implement Social Studio
- Integrate Social Studio with Sales Cloud, Service Cloud, or Marketing Cloud
- Set up a Social Customer Service strategy
- Build an ongoing social media strategy
- Create social media calendars to plan and cater your messaging to your target audience
Let’s Transform Your Business Together
If you’re excited to take advantage of the myriad ways Marketing Cloud can boost your efforts, we’d love to help light the way. We’ve worked with a variety of different sized businesses from an assortment of verticals. We will partner with your team to develop a solution that fits your unique business.
Find out how our Process First. Technology Second.® approach can be a gamechanger for your company. Contact us today for your free consultation.