Email marketing is a great way to nurture prospective customers while keeping your current customers engaged and informed about your business and industry.
With marketing automation, you can take lead nurturing and engagement to the next level. A powerful marketing automation solution helps you track, anticipate, and cater to the interests of your target consumers at every stage along the path from lead to loyalty. This guides consumers further down the sales funnel and closer to conversion.
But marketing automation doesn’t only ensure a positive consumer experience with your brand. When used properly, it can also bring your teams together, making your marketing department more efficient and your sales department more effective. It’s a win-win situation.
How RelationEdge Digital Agency Sets You Up for Success
At RelationEdge Digital Agency (REDA), we are experts in email marketing and marketing automation solutions. We help you make the most of your marketing automation software to maximize the tools, data, and features it offers. We leverage our knowledge of email best practices to ensure that every piece of your marketing strategy is supporting your business goals and working towards conversions. With our expertise in content marketing, digital PR, and social media marketing, we know firsthand which areas of your strategy can benefit most from email marketing and marketing automation.
Using our Process First. Technology Second.® approach, we work to understand your marketing process, starting with an audit of your current email marketing and marketing automation efforts. We also work with you to gain a deeper understanding of your target market, including their needs, interests, and pain points. This allows us to identify the actions we need to take to drive transformative value for your business.
Once we’ve assessed your existing process, business goals, and the needs of your target market, we set up your marketing automation software and craft a creative email marketing strategy for your business needs. We ensure that your solutions work hand-in-hand with your CRM marketing strategies. By keeping customer data in one centralized location, your sales department can score leads more accurately and reach out to prospective buyers at the right times — promoting a seamless lead-to-loyalty cycle.
Already have email marketing and marketing automation in place and want to make sure you’re using it as effectively as possible? We also help maximize the use of your platforms. As a Salesforce Platinum Consulting Partner, our teams are Salesforce Marketing Cloud and Pardot certified, and well versed in a wide range of other software.
Keeping You at the Forefront of Email Marketing & Marketing Automation
Email marketing campaigns and marketing automation aren’t set-it-and-forget-it solutions. They require constant monitoring, data analysis, and tweaking of strategies to keep your marketing on the right path.
With your email marketing and marketing automation strategies up and running, REDA becomes an integral part of ongoing maintenance for your campaigns. We track and analyze reports for your existing and past campaigns, so we can do more of what’s working and less of what isn’t. We keep you updated on your campaign metrics, ensure smooth communication between your marketing automation and CRM marketing efforts, and help you identify areas where further automation can boost your marketing even more.
Whatever your goals, we’re ready to help lead you to email marketing and marketing automation success.