What Thought Leadership Can Do For Your Brand
Content is your brand’s voice, and we’re here to help you share it with the world. Thought Leadership services are essential to a successful content marketing strategy, ensuring that once your content is produced, it’s promoted across the right digital platforms to be seen by your target audiences.
To increase your brand’s visibility online, our Thought Leadership team leverages extensive knowledge of media and carefully-developed relationships with online journalists, editors, and publications. We are strategic in promoting your content — making sure each piece is shared through the best-suited channels for your business goals.
Earned Media Placements
We are fluent in thought leadership. We pitch high-authority publications to secure valuable digital media placements for your brand, establishing brand authority and expanding your reach across a wider audience.
We’re not just shooting in the dark; we’ve refined our outreach process based on analysis and experience. We know what editors and journalists look for and what makes a piece of content worthwhile, enabling us to connect premium content with strategic media outlets. We only target publications of value — those with high-volume traffic, impressive domain authority, and relevance to your industry — to ensure every earned digital placement is doing all it can for your brand.
With a focus on high-authority earned media placements, we not only get your brand’s content in front of more eyes, but also secure valuable links back to your website from publications with high domain authority, making it easier for Google and other search engines to find your business.
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Promotion Across Digital Channels
Not all content is designed for thought leadership, but it can still work to elevate your brand. Blog posts and other forms of branded content serve to deliver value to your customers, strengthen your brand-to-consumer relationship, and increase your website’s visibility in Google and other search engines. Our team ensures that content living on your blog and website follows SEO best practices to make your business easier to find through online search.
Even with SEO value in place, we don’t let your content get dusty. We’re well-versed in what makes content high-quality, shareable, and relevant to your audience; and we use that knowledge to push each piece of content through the right channels, to maximize its reach, engagement, and impact for your brand. Our Thought Leadership and Social Media teams work closely together, to amplify your content by sharing it across the social media platforms where your target market spends the most time.
An Integrated Part of the Content Creation Process
The digital media planning process begins before your content is even created. Our Thought Leadership professionals closely monitor editorial calendars and maintain relationships with journalists and editors. By researching your industry and target market, we identify which channels will resonate best with your audience and support your business goals — and what types of content will fit those channels.
The Thought Leadership team is involved in your brand’s content creation strategy from the very beginning, offering expert insight to guide content production — whether that’s directing SEO best practices to boost your website, polishing brand messaging to better connect with your audience, or aligning topics and media angles to deliver the quality thought leadership publications are seeking.
It’s through this collaboration of Content Creation and Thought Leadership that we’re able to produce high-quality content that’s optimized for your business goals, and share it in the right places with the right audiences.
- Content amplification strategy
- Content promotion across digital channels
- Content outreach to secure digital media placements with high-authority online publications
- Influencer outreach
- Digital press release distribution (online publications)
Get in touch with our marketing experts.