If you want to be heard in the crowded marketplace, you need to find your brand voice.
Your brand voice is what expresses your brand’s personality and communication style, but it can be applied differently depending on what you’re communicating and where. For example, the way you use your voice will change as you promote your product, help dissatisfied customers, post on social media, or create thought leadership articles. This is your tone and it’s just as important to develop and manage.
Having a consistent voice and tone ensures that your brand is easily recognized, memorable, and trusted among your audience — which can lead to a stronger following of potential customers. But before you can start enjoying the benefits of using the same voice and tone, you need to know what they are. That’s why we’ve created a downloadable voice and tone questionnaire to help you determine your brand’s voice and tone.
How to Use This Resource
Use this voice and tone questionnaire to discover and maintain your brand’s voice and tone. First, decide how you want your brand to make your audience feel and then determine how you want your audience to describe you. Finally, consider the images that will represent your brand and strengthen its unique voice. Share your answers to these three questions with your entire team to keep your brand voice and tone on point in all business messaging moving forward.
There are instructions and ideas in the questionnaire to help you answer these questions.
Read our blog posts Does Your Brand Have a Voice? and How to Detox Your Content Marketing and Keep Your Brand in Shape for more help.
If you have any questions, you can also reach out to our expert team of content strategists.