Vineyard 29 is a full-scale, gravity-flow winery in Napa Valley, boasting a state-of-the-art winemaking facility. Each year, Vineyard 29 sends out two promotional email campaigns; although they knew these campaigns had some impact on sales, they had no way to track responses to the emails or calculate the ROI of each campaign within their existing system.
They also lacked a centralized system to manage their sales-to-order process. Vineyard 29 partnered with RelationEdge to help them successfully leverage Sales Cloud, Pardot, and their ERP platform to transform both their marketing and sales processes.
Find out how we helped Vineyard 29:
- track responses to their email promotions
- accurately calculate ROI on email marketing campaigns
- integrate their Sales Cloud, Pardot, and ERP platforms to operate in one centralized system
- earn record revenue through their Fall email marketing campaign