Without a well-designed landing page, your PPC ad is like a beautiful, enticing garden archway that opens to a field of wilted grass — with a subpar landing page, the consumers who click through to your site are going to simply turn right around and leave.
Read our e-book on best practices for PPC landing pages and learn:
- How a PPC landing page works in an overall digital marketing campaign
- What the goals of a landing page are
- How to optimize content above and below the fold
- Best practices for optimizing landing pages across devices
- How to craft a strong call to action