Email marketing automation may seem complicated at first, but once you’ve set up your strategy, you’ll see that it’s a cost-effective way to drive valuable engagement among your audience.
Companies that use email marketing automation can boost their lead volume by 27% and lead conversions by 30% while reducing their marketing overheads by 12.2%. This results in an average ROI increase of 25% on marketing automation platforms.
For the best email marketing results — and to ensure the highest ROI — you should decide how often you will email your contacts, what determines when you will email them, and what you will share with them.
While automation takes many of the manual email processes off your hands, there’s no replacement for a robust strategy that’s tailored to your audience’s wants and needs. That’s why we’ve created this downloadable email automation calendar to help you plan your strategy.
How to Use This Resource
Use this email calendar template to develop your email automation strategy. First, outline what type of automation you are developing, and when emails will be sent. Then, identify the goal, subject line, and pre-header for each email, and attach graphics and text assets for your team.
There are notes in the template to help you fill out each section.
Read our blog posts 6 Steps to Building an Email Marketing Calendar and 3-Step Guide for Identifying the Content You Need for a Drip Campaign for additional help.
If you have any questions, you can also reach out to our team of email strategists.