A Well Rounded Inbound Marketing Strategy is Vital to Your Company’s Digital Marketing Campaign
Part 2 of 3 in our series on the discovery process. At Main Path Marketing, we have developed an in-depth discovery process that we believe is a leading model for the digital marketing industry. Our discovery process covers ten unique areas, each focused on creating an overall picture of what your business needs to improve, and what it is already doing well.
Throughout the discovery process, there are three main areas that should be analyzed:
- Search Engine Optimization (SEO)
- Content and Social Media Marketing – Inbound Marketing
- Conversion Rate Optimization (CRO) and Reporting