If you plan on using content marketing to grow your business, it’s important to have a clear, documented strategy. A clear strategy enables you to be more consistent in the frequency and quality of your content, and companies who regularly post to a blog receive 97% more links to their websites than those who don’t. Those who update their blogs regularly see better results — blogs with over 51 posts see an increase of 53% traffic, blogs with over 100 posts see an increase of 3x that traffic, and blogs with over 200 posts see 4.5x the traffic.
The key to successful content marketing is a clear and documented strategy. At RelationEdge Digital Agency, we find that documenting a strategy is one of the most common things clients want help with. That’s why we’ve created a downloadable content calendar you can use to plan your content marketing.
How to Use This Resource
Use this content calendar template to develop and manage your content strategy. First outline your major themes, topics and resources for your blog posts. Next, develop your logistics – identify writers, editors, word counts and a timeline for publishing. Hold yourself and your team accountable to the deadlines you set.
There are notes in the template to help you fill out each section.
Read our blog post on 7 Steps to Take When Creating a Content Calendar for additional help.
If you have any questions, you can also reach out to our expert team of content strategists.