Digital marketing is a fast-paced process with many moving parts.
With countless small actions that need to be taken to nurture leads and delight customers, marketers are turning to marketing automation to bolster their efforts. Today, 67% of industry leaders are using a marketing automation platform and by 2023, annual spending on these tools is expected to hit $25.1 billion.
The marketing automation trend shows no sign of slowing down — which means your company needs to keep up.
But don’t snap up the latest trending technology just yet.
While marketing automation has a simple purpose and clear benefits, it also requires a strong understanding and careful consideration. By combining the right software and strategy for your goals, you can make your marketing team’s job easier and improve your customer journey, converting more prospects into customers and more customers into advocates of your brand.
Read on to learn how marketing automation helps you engage with your customers at every step along the path from lead to loyalty to drive transformative business value for your company.