How Our Approach Creates Value for Marketers
After understanding your business, industry, and Key Performance Indicators (KPIs), Main Path creates a content calendar that goes hand-in-hand with the rest of our internet marketing strategy. It is complemented by our distribution and outreach activities and focused on content that will drive SEO value back to your website.
Main Path will identify content categories applicable to your business, industry, and/or target customers. Then, for each of those categories, we will define the specific topics and types of content that should be used. For example, let’s say you are a brick-and-mortar furniture company looking to attract customers who want to buy furniture. One of the content categories may be Interior Design, a specific topic for that category could be This Year’s Hottest Living Room Design Trends, and we may create an infographic on The Evolution of Interior Design, From the 1920’s to Today. The goal is to create engaging content that is relevant to your business and interesting to your target market.
Main Path has a dedicated content team to develop an ongoing content calendar for your business, create the content, and post that content on either your website or via our partner sites through our distribution and outreach efforts. Our content team also ensures the content we produce will drive the maximum SEO value back to your website. Our Social Media team will also post notifications and updates promoting that content (on your website and on third-party sites) through your social media channels.
We would love to talk with you about your business and how we can help solve your content marketing challenges.