Email marketing is the channel that will return the highest ROI when done right, clocking in at 38x the dollar investment you put in. The important part of email marketing... Read More →
There’s no question that implementing new technologies in your business can help you work better, but it isn't a magic solution to problems. Take sales and marketing objectives, for instance.... Read More →
Marketing automation is a powerful tool that can transform the way you engage with your customers at every step along the path from lead to loyalty. By automating key processes... Read More →
If your business has a corporate or enterprise license for Marketing Cloud, and you aren’t using Einstein Engagement Scoring, you are missing a big opportunity to boost your email marketing... Read More →
The idea of automating your marketing processes is appealing for obvious reasons – a good marketing automation program can free up time and energy without sacrificing any good leads. You... Read More →
Editor’s Note - Chris Zullo recently presented at London’s Calling and Southeast Dreamin’ with fellow Salesforce MVP Stephanie Foerst about the differences between Salesforce Marketing Cloud and Pardot - we’ve... Read More →
Marketing and sales teams both work with the same goal in mind: to convert leads to customers. The problem is, they can feel at odds with one another when they... Read More →
We all know that content marketing is here to stay. Customers have become increasingly more savvy and with it comes the need for an authentic experience with a brand. Storytelling... Read More →
Marketing automation systems are an essential component for the productivity of many marketing and sales teams. Pardot is a B2B marketing automation platform offered by Salesforce that helps sales and... Read More →