There’s no question that implementing new technologies in your business can help you work better, but it isn't a magic solution to problems. Take sales and marketing objectives, for instance.... Read More →
Marketing automation is a powerful tool that can transform the way you engage with your customers at every step along the path from lead to loyalty. By automating key processes... Read More →
If your business has a corporate or enterprise license for Marketing Cloud, and you aren’t using Einstein Engagement Scoring, you are missing a big opportunity to boost your email marketing... Read More →
The idea of automating your marketing processes is appealing for obvious reasons – a good marketing automation program can free up time and energy without sacrificing any good leads. You... Read More →
Editor’s Note - Chris Zullo recently presented at London’s Calling and Southeast Dreamin’ with fellow Salesforce MVP Stephanie Foerst about the differences between Salesforce Marketing Cloud and Pardot - we’ve... Read More →
Marketing and sales teams both work with the same goal in mind: to convert leads to customers. The problem is, they can feel at odds with one another when they... Read More →
We all know that content marketing is here to stay. Customers have become increasingly more savvy and with it comes the need for an authentic experience with a brand. Storytelling... Read More →
Marketing automation systems are an essential component for the productivity of many marketing and sales teams. Pardot is a B2B marketing automation platform offered by Salesforce that helps sales and... Read More →