Blog-New - RelationEdge

Apr 03

What Can I Do When PPC Gets Too Expensive?

You hopped on the PPC express years ago because it was a legitimate way to drive traffic to your website and find customers. And it worked. The trouble is, you weren’t the only business to start integrating targeted ads into your marketing strategy, and now the steadily increasing cost of... Read More →

Mar 29

Digital PR vs. Traditional PR: What You Need to Know

Is digital PR really any different than traditional PR? In many respects, digital PR and traditional PR aim to do the same thing – keep your brand top of mind and in a positive light. What sets them apart from each other are the aspects of a brand’s reputation that... Read More →

Mar 27

How Can Your Organization Use Salesforce to Its Full Capacity?

It’s one thing to have access to Salesforce within your organization; it’s another thing to have confidence that you’re using the platform to its full capacity. With so many incredible features and powerful tools, it can be hard to break the surface and unlock the full potential of a customer... Read More →

March 27, 2019
Jeff Richards
Improving User Adoption, Salesforce, Technology

Mar 22

What is Interaction Studio and How Does It Drive Transformative Business Value?

How many more sales would your company close if you could meet your customers right where they are on the buyer’s journey and guide them toward your product or service? With a solid awareness of consumer interactions, you can deliver a more personalized and streamlined customer experience. The ability to... Read More →

Mar 20

A Simple Guide to Cleaning and Organizing Your Email Lists

Email marketing is one of the strongest ways to connect with your leads and existing customers, but keeping your email lists organized can feel like a never-ending task. You may be using a robust platform like Salesforce Marketing Cloud or Pardot that has a range of capabilities, but these solutions... Read More →

Mar 15

Why Community Engagement Makes Employees & Companies Better

When a company incorporates volunteering into its organization, it doesn’t just make the community better — it actually makes employees and companies better, too. One way RelationEdge prioritizes service is by giving employees volunteer days they can use to do work for any cause they care about. Recently, our own... Read More →

Mar 13

3 Ways Salesforce Can Streamline Your Financial Services Company

In the financial services sector, Salesforce stands head and shoulders above the other customer relationship management (CRM) and cloud computing platforms out there. That’s because the Salesforce Financial Services Cloud was designed with financial services in mind, allowing you to connect with your clients more personally than ever before. As... Read More →

Mar 11

4 Ways New Technology Can Help Your Business, and 2 Ways It Cannot

There’s no question that implementing new technologies in your business can help you work better, but it isn't a magic solution to problems. Take sales and marketing objectives, for instance. There are robust technologies available to support both sales and marketing teams in their goals. But if the problem is... Read More →

March 11, 2019
Jeff Richards
Business Growth, Customer Relationship Management, Improving User Adoption, Marketing Automation, Sales, Technology

Mar 06

Your Guide to Salesforce Certifications [Infographic]

In the age of customer experience, businesses now rely on their CRM systems more than ever. As the world leader in CRM software, Salesforce knows the value of a well-trained team that understands the importance of customer data. That’s why there are 25 certifications available to nurture Salesforce talent. Each... Read More →

Feb 13

How RelationEdge Builds A Culture Of Continuous Improvement

In the 20 years I’ve been leading teams, I’ve learned that a culture of continuous improvement is crucial if organizations are to continually evolve, improve and develop. Our leadership team strives to weave continuous improvement into the culture at RelationEdge. We make efforts to get our employees directly involved in... Read More →

How Salesforce Community Cloud Helps You Serve Customers, Employees, and Partners

Successful businesses thrive on three key elements: loyal customers, happy employees, and engaged partners. Loyal customers result in increased sales, satisfied employees ensure the business... Read More →