Blog-New - RelationEdge

Feb 06

3 Marketing Best Practices You Should Question

How many times have you heard the phrase “best practice” when talking about marketing? Best practices are often born of good ideas and good intentions, but the idea that one approach can be applicable to any industry, no matter how niche, is flawed. It may sound counterintuitive, but best practices... Read More →

Jan 30

Personalizing the Retail Experience with Salesforce

Customer experience is critical in retail for building customer engagement and generating revenue. From advising customers based on their preferences, to following up with them after they make their purchases, offering personalized interactions can provide transformative business value — particularly during the biggest shopping season of the year. The topic... Read More →

January 30, 2019
Sara Olivier
Salesforce, Technology

Jan 23

Using Social Studio to Provide Exceptional Customer Service

Your customers are probably on social media, which means they’re talking about your company and products or services — whether you’re listening or not. If you’re not listening, you’re missing out on potential conversations, brand mentions, and relationship-building opportunities with your customers. What’s more, if your company isn’t using social... Read More →

Jan 16

How to Make Your Organization More Inclusive

Editor's Note: Author Emily Belke is passionate about inclusivity and making everyone feel welcome in the workplace, and has received training on inclusive language and building an inclusive workplace. As part of our 2019 RelationEdge initiative to improve inclusivity in the workplace, Emily has put together this guide on making... Read More →

Nov 27

5 Reasons Companies Fail to Change

Change is necessary. All companies must endure it to adapt to evolving industries, improve upon products and services, and grow in customer base and revenue. The right approach to change can leave your business more sustainable in the present and better suited for a successful future. Unfortunately, the right approach... Read More →

Nov 20

6 Tips for Staying Top of Mind During the Busy Holiday Season

During the winter holiday season, customers have many things competing for their attention. From family plans and office parties to a multitude of holiday-themed emails, it can be difficult to stay at the forefront of consumers’ minds. Fortunately, there are several digital marketing strategies and techniques that brands can use... Read More →

November 20, 2018
Elishia Ortiz
Content Creation, Digital Marketing, Email Marketing, Marketing, Pay Per Click, Social Media

Nov 13

Thoughts from Florida Dreamin’ 2018

Florida has become a hub for Salesforce experts, learners, and evangelists. This is why Florida Dreamin' was such a compelling event for those involved in the Salesforce ecosystem. As a Salesforce MVP, I'm always excited to be involved in the Salesforce community and attend, and present, at as many Salesforce... Read More →

Nov 07

Trailhead: Why Do We Love It and Which Are Our Favorite Courses?

The Trailhead training platform offers courses for everyone, from IT architects and engineers to marketers, to learn Salesforce in a fun and engaging way. In fact, it’s so engaging that about 200,000 people used it to learn Salesforce within its first year of existence. At RelationEdge, we use Trailhead to... Read More →

Oct 18

Is Salesforce the Right Solution for Your Company? Answer These 4 Questions

Regardless of your company’s industry or size, customer relationships are critical to your success. That’s why customer relationship management, or CRM, systems like Salesforce are indispensable to businesses. A CRM helps you manage everything from lead generation and prospect nurturing to interactions with your current customers, all in one centralized... Read More →

October 18, 2018
Matt Stoyka
Salesforce, Technology

Oct 17

3 Ways to Use Marketing Automation to Boost ROI

Marketing automation is a powerful tool that can transform the way you engage with your customers at every step along the path from lead to loyalty. By automating key processes and leveraging the wealth of customer data you have available, you can hone your marketing strategies to maximize resources and... Read More →

October 17, 2018
Quinn Cantrell
Email Marketing, Marketing, Marketing Automation

How RelationEdge Builds A Culture Of Continuous Improvement

In the 20 years I’ve been leading teams, I’ve learned that a culture of continuous improvement is crucial if organizations are to continually evolve, improve... Read More →