How many times have you heard the phrase “best practice” when talking about marketing? Best practices are often born of good ideas and good intentions, but the idea that one approach can be applicable to any industry, no matter how niche, is flawed. It may sound counterintuitive, but best practices... Read More →
Feb
06
Jan
30
Customer experience is critical in retail for building customer engagement and generating revenue. From advising customers based on their preferences, to following up with them after they make their purchases, offering personalized interactions can provide transformative business value — particularly during the biggest shopping season of the year. The topic... Read More →
Jan
23
Your customers are probably on social media, which means they’re talking about your company and products or services — whether you’re listening or not. If you’re not listening, you’re missing out on potential conversations, brand mentions, and relationship-building opportunities with your customers. What’s more, if your company isn’t using social... Read More →
Jan
16
Editor's Note: Author Emily Belke is passionate about inclusivity and making everyone feel welcome in the workplace, and has received training on inclusive language and building an inclusive workplace. As part of our 2019 RelationEdge initiative to improve inclusivity in the workplace, Emily has put together this guide on making... Read More →
Nov
27
Change is necessary. All companies must endure it to adapt to evolving industries, improve upon products and services, and grow in customer base and revenue. The right approach to change can leave your business more sustainable in the present and better suited for a successful future. Unfortunately, the right approach... Read More →
Nov
20
During the winter holiday season, customers have many things competing for their attention. From family plans and office parties to a multitude of holiday-themed emails, it can be difficult to stay at the forefront of consumers’ minds. Fortunately, there are several digital marketing strategies and techniques that brands can use... Read More →
Nov
13
Florida has become a hub for Salesforce experts, learners, and evangelists. This is why Florida Dreamin' was such a compelling event for those involved in the Salesforce ecosystem. As a Salesforce MVP, I'm always excited to be involved in the Salesforce community and attend, and present, at as many Salesforce... Read More →
Nov
07
The Trailhead training platform offers courses for everyone, from IT architects and engineers to marketers, to learn Salesforce in a fun and engaging way. In fact, it’s so engaging that about 200,000 people used it to learn Salesforce within its first year of existence. At RelationEdge, we use Trailhead to... Read More →
Oct
18
Regardless of your company’s industry or size, customer relationships are critical to your success. That’s why customer relationship management, or CRM, systems like Salesforce are indispensable to businesses. A CRM helps you manage everything from lead generation and prospect nurturing to interactions with your current customers, all in one centralized... Read More →
Oct
17
Marketing automation is a powerful tool that can transform the way you engage with your customers at every step along the path from lead to loyalty. By automating key processes and leveraging the wealth of customer data you have available, you can hone your marketing strategies to maximize resources and... Read More →