Blog-New - RelationEdge

Nov 20

6 Tips for Staying Top of Mind During the Busy Holiday Season

During the winter holiday season, customers have many things competing for their attention. From family plans and office parties to a multitude of holiday-themed emails, it can be difficult to stay at the forefront of consumers’ minds. Fortunately, there are several digital marketing strategies and techniques that brands can use... Read More →

November 20, 2018
Elishia Ortiz
Content Creation, Digital Marketing, Email Marketing, Marketing, Pay Per Click, Social Media

Nov 13

Thoughts from Florida Dreamin’ 2018

Florida has become a hub for Salesforce experts, learners, and evangelists. This is why Florida Dreamin' was such a compelling event for those involved in the Salesforce ecosystem. As a Salesforce MVP, I'm always excited to be involved in the Salesforce community and attend, and present, at as many Salesforce... Read More →

Nov 07

Trailhead: Why Do We Love It and Which Are Our Favorite Courses?

The Trailhead training platform offers courses for everyone, from IT architects and engineers to marketers, to learn Salesforce in a fun and engaging way. In fact, it’s so engaging that about 200,000 people used it to learn Salesforce within its first year of existence. At RelationEdge, we use Trailhead to... Read More →

Oct 18

Is Salesforce the Right Solution for Your Company? Answer These 4 Questions

Regardless of your company’s industry or size, customer relationships are critical to your success. That’s why customer relationship management, or CRM, systems like Salesforce are indispensable to businesses. A CRM helps you manage everything from lead generation and prospect nurturing to interactions with your current customers, all in one centralized... Read More →

October 18, 2018
Matt Stoyka
Salesforce, Technology

Oct 17

3 Ways to Use Marketing Automation to Boost ROI

Marketing automation is a powerful tool that can transform the way you engage with your customers at every step along the path from lead to loyalty. By automating key processes and leveraging the wealth of customer data you have available, you can hone your marketing strategies to maximize resources and... Read More →

October 17, 2018
Quinn Cantrell
Email Marketing, Marketing, Marketing Automation

Oct 16

Highlights of Salesforce’s Dreamforce 2018 Conference

Undoubtedly one of the best parts of Dreamforce is learning of the latest partnerships, acquisitions and new features coming out of Salesforce. As a Salesforce MVP for RelationEdge, which was acquired by Rackspace earlier this year, I’m one of many RelationEdge employees who attend and lead sessions each year, sharing insights on methodologies for... Read More →

Oct 11

How Salesforce’s Latest Acquisitions & Partnerships Will Change How You Work

Your team may rely on the Salesforce platform every day for enhanced workflow and productivity, but how knowledgeable are you when it comes to the latest news and updates about the company itself? Over the past twelve months, Salesforce has set its sights on acquisitions and improvements that will expand... Read More →

Oct 10

Our Experiences at Dreamforce 2018

Dreamforce 2018 was just a few weeks ago, and we’re still abuzz with energy, fresh ideas, and motivation from the event. The four-day conference in San Francisco featured keynotes from inspiring speakers, fireside chats with some of the biggest names in the space, and opportunities to connect with fellow Trailblazers... Read More →

October 10, 2018
RelationEdge
Dreamforce, Technology

Oct 03

Are you prepared for a lead nurture campaign?

Are You Prepared for Your Lead Nurture Campaigns?

Preparation is the secret weapon of lead nurture campaigns. Nurturing can be a complex undertaking, but it is an effective way to turn your prospects into leads ready to convert. [bctt tweet="Nurturing can be a complex undertaking, but it is an effective way to turn your prospects into leads ready... Read More →

Sep 21

Get The Most Out of Einstein Engagement Scoring

If your business has a corporate or enterprise license for Marketing Cloud, and you aren’t using Einstein Engagement Scoring, you are missing a big opportunity to boost your email marketing and improve the return on investment (ROI) of your Marketing Cloud instance. The good news is that with a corporate... Read More →

September 21, 2018
Karisa Booth
Email Marketing, Marketing, Marketing Automation

5 Reasons Companies Fail to Change

Change is necessary. All companies must endure it to adapt to evolving industries, improve upon products and services, and grow in customer base and revenue.... Read More →