Blog-New - RelationEdge

Dec 17

How to Audit Your Brand Experience for Consistency — And Why It Matters

Does your brand look and feel the same for a customer who likes your Facebook page as it does for another customer reading your email newsletter? What about for a customer who purchases a product on their mobile device versus one who visits your website from a computer? Your customers... Read More →

December 17, 2019
Sam Stone
Content Marketing, Digital Marketing, Email Marketing, Marketing, Social Media

Dec 12

Is Your Digital Transformation Set Up to Fail? 4 Warning Signs to Watch Out For

According to McKinsey, 70% of complex, large-scale change programs don’t ever reach their goals. Given the time, energy, and money that companies spend on large transformation programs, the fact that the majority of them fail is discouraging, to say the least. However, there are some powerful lessons to be learned... Read More →

December 12, 2019
Jason Gates
Business Growth, Business Process, Technology

Dec 10

4 Commonly Misunderstood Google Analytics Metrics

Google Analytics is a free tool that delivers data straight to marketers and company decision makers — in other words, it’s a marketer’s best friend. It allows you to evaluate the effectiveness of your digital marketing efforts by aggregating data on the demographics of your visitors, their behavior on your... Read More →

Dec 05

Your Guide to Navigating AI and Marketing

Artificial Intelligence (AI) has trickled its way into our everyday lives (on a daily basis, Gmail routes suspicious emails to my spam folder) and continues to surprise us with new uses (did you know that you can take a photo of something you want to buy, and Amazon will use... Read More →

Dec 03

Your Step-by-Step Guide to Writing a Case Study for Your Business

So your company’s content marketing has a strong foundation: You’ve got a blog, an email newsletter, and you’re regularly posting on social media. That is awesome — but your work isn’t over quite yet. Another type of content you can leverage is sales collateral, or content that will help your... Read More →

December 3, 2019
Nikki Carter
Analytics & Reporting, Business Process, Marketing, Sales, Technology

Nov 28

What Is My Quality Score and How Do I Improve It?

Do you know what your website’s Quality Score is? Every marketer should, given how important Quality Score is in regards to pay per click (PPC) advertising. Improving your Quality Score is one effective way to get more bang for your buck with your PPC strategy and efforts. Yet while many... Read More →

November 28, 2019
Nikki Carter
Marketing, Pay Per Click

Nov 27

What Does Marketing Cloud Include? [Infographic]

Have you heard the phrase “Marketing Cloud” used to refer to different Salesforce tools? Not sure whether tools like “Audience Studio” and “Social Studio” are part of Marketing Cloud or not? We’re here to clear up any confusion. In the Salesforce ecosystem, there are two things referred to as Marketing... Read More →

November 27, 2019
Karisa Booth
Salesforce, Technology

Nov 26

Why Email is Still an Effective Part of Any Digital Marketing Strategy

It may be hard to believe, but email marketing celebrated the big 4-0 in 2018—and though it’s changed significantly since it appeared on the scene, it’s aging like a fine wine, evolving and remaining relevant instead of fading out of style. But does the longevity of email marketing thus far... Read More →

November 26, 2019
Emma Heycock
Digital Marketing, Email Marketing, Marketing

Nov 21

Everything You Need to Know About Salesforce Audience Studio (Formerly Salesforce DMP)

Digital advertising is officially bigger than traditional advertising, which means if it hasn’t already, it may soon start consuming a larger share of your ad spend. It also means that having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success. ... Read More →

November 21, 2019
Karisa Booth
Salesforce, Technology

Nov 19

Process First. Technology Second.®: The RelationEdge Approach

As a full-service Salesforce Platinum Consulting Partner, RelationEdge focuses on business process, Salesforce technology, and creative digital marketing solutions for our clients. Since joining forces with Rackspace, we’re in an even stronger position to take advantage of our fast-growing market. In many ways, this has all been made possible by... Read More →

6 Tips to Improve Your Users’ Salesforce Experience

As a Salesforce administrator, you’re in the trenches every day making sure your company’s users are sufficiently trained on how to use the platform. While... Read More →