Artificial Intelligence (AI) has trickled its way into our everyday lives (on a daily basis, Gmail routes suspicious emails to my spam folder) and continues to surprise us with new... Read More →
Have you heard the phrase “Marketing Cloud” used to refer to different Salesforce tools? Not sure whether tools like “Audience Studio” and “Social Studio” are part of Marketing Cloud or... Read More →
Digital advertising is officially bigger than traditional advertising, which means if it hasn’t already, it may soon start consuming a larger share of your ad spend. It also means that... Read More →
If you’re only using marketing automation to send out an email newsletter now and then, you’re missing out on powerful opportunities to engage your customers at every step along the... Read More →
After a massive data breach in mid-2018 affected 500,000 flyers, all eyes were on British Airways to see how GDPR penalties would be assessed against the company. And now we... Read More →
How many more sales would your company close if you could meet your customers right where they are on the buyer’s journey and guide them toward your product or service?... Read More →
If your business has a corporate or enterprise license for Marketing Cloud, and you aren’t using Einstein Engagement Scoring, you are missing a big opportunity to boost your email marketing... Read More →
When you’re implementing a new technology — especially a wide-reaching marketing automation platform like Salesforce Marketing Cloud — it’s easy to get wrapped up in the small details and forget... Read More →
This year, we were lucky enough to attend Connections 2018, and although the action wrapped up on June 14, we’re still digesting everything we learned at this amazing event. In... Read More →
If you haven’t been using these updates in 2017, you should start in 2018. As you may have heard, this year has been a big year for RelationEdge as we... Read More →