Search Engine Optimization Analysis Is Required Before Building a Digital Marketing Campaign
Part 1 of 3 in our series on the discovery process. When you hire a digital agency, you are bringing a new partner to the table – an outsourced digital marketing team, focused on bringing you success. Typically, after the papers are signed and the relationship is established, one of the most crucial processes is completed: the discovery process.
There are three overall areas that are analyzed and studied during the discovery process. These areas are:
- Search Engine Optimization (SEO)
- Content and Social Media Marketing
- Conversion Rate Optimization (CRO) and Reporting