Back to Work
This week, it’s all about getting back to a normal work routine, hoping that everyone who attended came back healthy, refreshed and ready to apply what was learned last week in San Francisco. This year Dreamforce SOLD OUT and it didn’t feel as crowded as past years. Here are some of the facts:
- 4 days
- 15 million online viewers
- 170 thousand registered
- 2,700 sessions
- $1 million fundraising goal for RED
The Marc Benioff Keynote
This year before Dreamforce, Marc visited eight cities across the country, invited customers and community leaders to listen to a dry-run of his Keynote. Feedback was provided by these guests and Marc took note, some ideas were scrapped, other elements were incorporated into his address.
An MVP perk that we have access to, is reserved front row seating during this Keynote. “Be a Customer Trailblazer” was held on Wednesday, 10/5, Day 2 of Dreamforce at Moscone.
Keynote seating was limited, which is why there were viewing locations set up throughout the Dreamforce Campus. In fact, there were several Global Salesforce Community User Groups that hosted viewing parties, those remote locations are called “Dreamforce Outposts”!
I’m proud to say that Chicago was selected to be one of those global outposts who was briefly broadcasted live back to us at Dreamforce, and to the millions of online viewers!
Marc Benioff’s Dreamforce Keynote always begins with the traditional Hawaiian Blessing by Danny and Annie Ankaka.
Of course, Marc and Parker Harris spoke about new products, Quip and Einstein, but this keynote was a bit unique in that there was more of a focus on the Community giving back and what the amazing #Ohnana culture can create when everyone comes together. There were fewer product demos than previous Dreamforce Keynotes, in part because many of those products had their own respective keynotes scheduled throughout the event. Here are a few of those product keynotes:
- Keynote: Supercharge Productivity with Quip
- Analytics Cloud Keynote: Smarter Answers for Salesforce Users
- Salesforce Einstein Keynote: AI for Everyone
- Salesforce for Sales Keynote: Transform Sales from Lead to Cash
- Salesforce for Service Keynote: Differentiate your Company with Smarter Service
There were two memorable moments related to giving back at the keynote:
- Will.i.Am – explained how being bused in as a child to a great school exposed him to possibilities and opportunities. He adopted a public school and provided funds for kids to go to school and get an education – debt-free!
- Deb Dugan, CEO, (RED) – they demonstrated how their non-profit uses Salesforce to power its software. There was a call to action for attendees to donate to help reach the goal of fundraising $1 million dollars. Marc committed that Salesforce would double-match what was raised. Deb Dugan stated, “…it’s not about charity, it’s about justice…”.
I also attended two keynotes outside of Marc’s, the Admin and Community Cloud. The admin keynote was full of useful information on actual “how-to’s” that were specific to where they are headed with Lightning and helpful demos on what’s coming in the Winter ‘17 release. Speakers included Mike Rosenbaum, EVP CRM Applications, Kris Lande, Sr. Director Admin Marketing, and Mike Gerholdt, Sr. Manager Admin Evangelism. The Admin mantra shared amongst fellow Trailblazers is to use technology to go faster, get smarter and go further!
Community Cloud Keynote: Build Communities & Portals Fast with Lightning Bolt
The Community Cloud Keynote included three customer stories and they presented information on why these customers built a Community. Customer facing communities are meant to be your “digital business cards” as explained by Toan Huynh, Managing Director at Accenture, one of the Lightning Bolt providers.
Lightning Ready Assessments and Roadmap!
Attendees were #StruckbyLightning everywhere they turned. The 3rd Floor at Moscone West was home to all things Lightning. All sessions and demos were presented in Lightning. One of my favorite sessions was the Lightning Roadmap presented by Shawna Wolverton.
Community Marc Benioff Q&A
Day 4: October 7th, Friday afternoon the last day of Dreamforce, I attended a Q&A session with Marc Benioff. This was a special invite only event, that brought together fellow Community Leaders from the across the globe. The Salesforce Executive Team and Product Managers were also in attendance to listen to feedback and help answer questions that were more suited for them to address and respond to.
Tony Prophet, Chief Equality Officer: he is responsible for leading the company’s equality initiatives, which will focus on gender, LGBTQ, and racial equality.
In conclusion, those from our local Community had an opportunity to get together at a meetup after Marc’s keynote on Wednesday. The User Group Leaders and MVP’s were hosted at “An Awesome People Party” on Tuesday evening.
The Chicago and MVP Community are my #Ohana. This concept emphasizes that in the Salesforce Community we are bound together, nobody gets left behind, this is a true family of sorts, we are all in this together. Until next year Dreamforce!