Dreamforce ‘17 featured the first Trailhead Keynote. This keynote was held Tuesday, November 7th at the Marriott Marquis, it provided a glimpse into the evolution of Trailhead, including their amazing growth and insight into the recent announcement of MyTrailhead. While the history and the future of the product were interesting, my key takeaway surrounded how content is developed and curated for Trailhead modules.
As we all know, Trailhead offers free learning modules on an abundance of topics and gamifies the outcome by awarding you a badge that is displayed on your community profile. The modules are fun, humorous and educational, in some cases, you might even stumble across an Easter Egg. The narrative on how Salesforce creates their content is inspiring, it all starts with Trailheart!
Chris Duarte, Trailhead Editor-in-Chief presented the key ingredient that inspires her team to create content, it’s called “Trailheart”. This term was coined by a member of her team, and it represents the following characteristics.
You have Trailheart if you:
- Have passion for learning and community
- Act with purpose and positivity
- Remember your roots, know who you are and where you came from
When focusing on the principles of Trailheart, the key takeaway for creating effective content is to connect with your audience. Trailheart is being human, and writing the way you talk. Use terminology that your users know, forget being too wordy or using the big words; be succinct, purposeful and empathetic. Incorporating the characteristics of Trailheart into your content and including the human element into what you are creating will take you there.
When focusing on Trailheart, there are three things to keep in mind:
- Be conversational
- Write like you would speak.
- Be empathetic
- Understand the role and responsibilities of your audience.
- Be friendly
- Be human, keep the tone warm and positive.
Utilizing your inner #Trailheart and following these tips on “being human” will translate into effective training materials for your end users.