Marketing and sales teams both work with the same goal in mind: to convert leads to customers. The problem is, they can feel at odds with one another when they... Read More →
We all know that content marketing is here to stay. Customers have become increasingly more savvy and with it comes the need for an authentic experience with a brand. Storytelling... Read More →
Marketing automation systems are an essential component for the productivity of many marketing and sales teams. Pardot is a B2B marketing automation platform offered by Salesforce that helps sales and... Read More →